The Biggest Problems With Automated Content Brokering Systems

What’s the Issue?

If you have been ordering content from other content companies, you know that most of them use an automated brokering system to get your content written.  While this system can provide you with SEO content, many people find this ordering process to be extremely frustrating.  Here at Buykeywordarticles,  we have revolutionized the content industry, and have brought back a customer/client based content service.  To better understand why our service is the ideal way to go when ordering content, let’s first go over the issues that arise when using an automated brokering system.

The Pitfalls of an Automated Content Broker

Most online content companies use a fancy software system to pair you up with writers that can write the content that you need.  While this may sound incredibly simple, it’s actually the complete opposite when it comes to getting the content that you really want.  Here are a few of the major problems that clients experience when using an automated brokering system such as Textbroker or IdeaLaunch.

  1. These systems make it impossible to ensure that the person writing your article has any SEO or SEM experience.
  2. Fast turn times don’t exist in this type of system because you have no control of when you will get your articles back as the writer is not managed, not to mention they could be in an opposite time zone.
  3. If you have a problem with your order, who do you call?  The answer is that there is usually nobody to talk to because the system is completely automated by a computer.
  4. The most frustrating part of this type of system is that YOU do all of the work.  You create the training, you have to order each article separately, and YOU have to manage your own articles which are being written by hundreds of different writers.  Not only do you have to manage this, but you are also the quality control manager.  This means that YOU have to check each article, send them back if they’re bad, and keep track of article revisions.

As you can see, automated content broker systems equal a massive headache and a less-than-desirable content buying experience.

We Make Content Buying Easy

Instead of making you work with a computer for all of your content needs, we provide you with a much more personal content buying experience.  Since we ARE NOT an automated brokering system, we have dedicated project managers and In-House writing teams that will handle your order to make getting what you want a piece of cake.  Our personally managed services allow us to provide the following benefits:

  • Hand picked, In-House American writers to ensure high-quality content.
  • Creation of order templates for large order volumes to ensure consistent quality.
  • Consistent and quick turn times on all projects.
  • Wide variety of content services which include proofreading, revisions, and other custom content services upon request.
  • If needed, the creation of sample content to make sure your content expectations are met.
  • A dedicated and accessible  project manager to take care of your ordering, questions, delivery, and quality.
Why would you ever do all the work yourself when you can have the experts here at Buykeywordarticles take care of it for you?  Stop getting frustrated by the majority of content companies out there and make the switch to hassle-free content ordering.  If you haven’t already, give us a try and see why a personal content service blows the competition out of the water!
Click here to see our wide variety of content products.
-Greg

SEO and the Super Bowl?

It only happens once a year; and likely, your team didn’t make it there.  Despite that, you still watch it.  One, it’s a great reason to whip up (or purchase) all kinds of fatty foods that you can eat in the name of football’s, and arguably America’s, biggest sporting event.  Two, it’s a great reason to round up friends and family and yell whenever you feel so inspired to.  And three, you all know that there are going to be some GREAT commercials.  Funny, isn’t it?  That aside from sports, the next best reason to watch an event is for the advertising?  Ironic, really.  No matter how you look at it, Super Bowl advertising can be a very educational experience for anyone involved in the marketing industry.

The Super Bowl is One-Of-A-Kind

Granted, there aren’t a lot of advertising platforms out there quite like the Super Bowl.  It’s the mecca of the advertising industry.  If you air an advertisement during it, you’ve made it.  Or, if your commercial bombed, you’ve likely ensured that you are going bankrupt.  So, how does this apply to SEO and content?

Compelling Advertising

Ok ok, this blog is a bit of a stretch, but who says we can’t have fun and work at the same time?  Back to business. First of all, those that make a spot in the Super Bowl only have a few seconds to really make an impression.  The world of sales-copy/web content is the same.  If you don’t have compelling content on your landing pages, your ad copy, and your product descriptions, you’re likely to lose the attention of your target market.  Keep it simple, keep it sharp, and think outside the box.  This can be done through the use of creating a need, adding curiosity, evoking emotion, and many other methods. Advertising is constantly changing, but with content the method is the same.  Get to the point, and get to it quickly.

Fake it Til you Make it

This could be taken the wrong way, but the intentions are good.  If you ever hope to be a company that someday advertises during an event as big as the Super Bowl, you need to start small and work your way there.  This could also translate to someday dominating a niche with your affiliate site, or taking over an industry keyword with your company site.  You won’t get there over night.  If you have the products, services, and staff to back your claims, act as if you’ve already won it.  Then, use SEO article marketing methods to slowly gain exposure in the industry.  SEO articles can be one of the greatest ways to increase your brand and start getting your name out there.  Not only that, you’ll start to raise in the rankings.  This leads to increased sales, more money for marketing, and increased advertising opportunities.  Who knows, maybe you’ll even be in  SEO “Super Bowl” position before you know it.

Good luck in all of your internet marketing endeavors! Happy Super Bowl Sunday!

-Matt

 

Content, Content, Content.

While this may seem like one of the most basic and bland topics about SEO, it’s actually quite complex and interesting… ok, ok you’re right.  It’s basic.  And sometimes it can be boring.  But is it beneficial?  You bet your blog it is.

Amidst all of the SEO opinions and theories out there, content is the one constant.  No good SEO theory will tell you to build a site completely out of videos, images, and audio tracks.  None.  Why is that?  Because content is what drives search engine indexing.  Google, Bing, Yahoo, and other engines will crawl your site, searching for keywords and phrases that give a clue as to what your site is all about.  Not only that, these search engines crawl other sites looking for links and their ANCHOR TEXT to see what keyword phrases are leading to which sites.  While it may take some time to learn how to utilize content effectively, the need for content never changes.  It can make or break your SEO efforts.

With that cleared away, let’s talk about the different kinds of content.  Content (in SEO terms) basically breaks down into two different categories: On-site, and Off-site.  No, that does not say “off-line”.  “Off-line” content is meant for school essays and those annoying ads that always show up on your windshield when you’re buying toilet paper at the grocery store.  We’re not into that.  What I’m talking about is content meant to promote a website and make it sell whatever products and services are offered there.

On-Site Content

On-site content is defined as the content that is placed directly ON your main website.  Despite how many pretty pictures and videos you have on your website, your content is what drives people to purchase.  In order to have an effective website, you need to have engaging, expert content on your landing pages to drive people to the site store.  Without this, you might as well be the next Wikipedia.  On-site content needs to match the tone, feel, and core beliefs of the company, people, and products it is representing.  It should be well thought out, include facts, easily explain site navigation, and ultimately have a call to action.  On top of that, on-site content should utilize keywords that you hope to rank for on popular search engines.  On-site content is also known as sales copy, landing pages, and web copy.  You usually hire a web copywriter to take care of this sort of a service.  (Yes, we offer this service if you were wondering…)

Off-Site Content

Off-site content is defined as the content that is placed on article directories, blogs, and other websites to help PROMOTE your main website.  See the difference there?  This is content meant to go everywhere other than your main website.  This content is focused around keywords that you hope your main website will win, is posted on other websites, and linked back to your site.  The more content you have like this scattered across the web with links back to the site, the more you look like the authority on that certain subject.  This content utilizes keywords, is informative, and should be written naturally.  Oh and did I mention this content has to be original?  Let me repeat that, this content has to be ORIGINAL!!  If not, you might as well go out in the backyard and dig holes in your yard, only to have to fix them later.  It’s the same effect.  Duplicated off-site content placed around the web will actually HURT your main website, not help it rank.  If the content is original, however, you’ll be launching your website through the realms of organic traffic to ultimately land a top spot on the rankings.  This content is also known as SEO articles, SEO optimized content, and is written by SEO article writers, content writers, and off-page content. (As you may have already guessed, this is a specialty service we offer here.)

So there you have it.  Content is king.  There’s no way around it!  Finding quality on-site and off-site content is one of the main keys to being successful online.  If you haven’t already, buy articles from us and let us tell you why they’re the best.  I promise you won’t find a better content creation company out there.

Not So (Keyword) Dense After All

If you’ve been doing SEO for a while, then you are probably familiar with the phrase “Keyword Density“.   It’s about as standard as the slices in your white bread.  It’s nothing new.  But it’s essential.  Or at least a part of it is.  Let me explain: Keyword Density is defined as the number of times you insert targeted keyword into your web content so that popular search engines will index your articles and call you the authority on the subject.  For most blogs, article directories, and landing page content, a 1-3% keyword density is a healthy number to stick to.  This means you have your keyword, or keyword phrase, inside the article 1-3 times per 100 words.  If your keyword phrase has 3 words in it then you would only want to include it in the article once every 100 words to keep the 1-3%  guideline (since 3 out of the 100 words are being used for the keyword).  Obviously, there are other tools available where a higher keyword density might be appropriate.  But unless you have been introduced to such tools and seen them bring results, it’s always safer to stick to 1-3%.

In internet marketing days past, companies and individuals would pad their articles with an infinite number of keywords to make sure that Google knew that they knew what their article was about.  It’s become quite apparent that this is a quick way to get penalized by search engines and to ensure that your website is never found on the web.  While keyword stuffing has gone down (especially with the Google Panda update), just having your keyword in a generic piece of content a healthy number of times just isn’t enough anymore.  Let me show you what I mean through a few different scenarios:

Scenario 1:  Spun Content and 1-3% Keyword Density:  While your keyword density may fit all the parameters of the article directory or blog that you are trying to post it on, your spun content is going to come back to haunt you.  Search engine algorithms are smart.  Much smarter than you.  Stop trying to cheat the system with copied (albeit reorganized) information or you’ll just continue to cheat yourselves.  Take one spun article through a simple program like CopyScape and you’ll see just how transparent spun content really is.  Keyword Density is ONLY effective with original content.

Scenario 2: Off-Topic, Original Content and  1-3% Keyword Density:  In this scenario you may think you’ve got it made.  You’ve just found about 40 old essays on your computer from your days back at the local community college.  You open an essay about whatever subject and just insert your keyword a couple of times, add a resource box, and call it good.  While you may get some benefit from this (since it technically is original content), your results will be very limited.  Search engine algorithms now take into consideration focused content that complements the keywords that you’ve selected.  If you’re content doesn’t match your keywords then you’re losing most of the SEO value you were hoping for.

Scenario 3: On-Topic, Original Content and 1-3% Keyword Density:  You’re on the right track!  While Keyword Density is still a must in article writing, you must pair it with helpful and directed content.  If you provide helpful information that fulfills the criteria of the keywords indicated, you will find that your article efforts are going to take you a lot farther.  So instead of just focusing on planting keywords in a mess of words, work on developing better contentThis will revolutionize your article marketing because this is what major search engines (Yahoo, Bing, Google, and Ask) are looking for.

Have any personal experiences with any of these scenarios?  Feel free to share the good (or the bad) in the comment section below.  Have a great weekend and good luck in your internet marketing efforts!
-Matt

SES Chicago

Hey Everybody!

Welcome back the BKA blog! Since this is a bit of a new experiment, it may take just a couple weeks to get into the groove of things. We get so busy writing for all of our other clients (you), that we sometimes forget to write for ourselves! Such is the life of an internet marketer.

Speaking of internet marketing, buykeywordarticles.com just had the chance to visit one of the world’s most renowned SEO conferences in Chicago this past week from Nov.14-Nov.16. This was my first visit to the Windy City and I was thoroughly impressed. Aside from Navy Pier, Sears Tower, Italian Beef, Deep Dish Pizza and the Silver Bean, there was more than enough going on at the conference to make it worthwhile.

If you’ve never been to one of these conferences then I’d encourage you to check out the dates and locations of future venues to see if you can make it a part of your future plans. Not only was it educational and a great place to network with other players in the industry, it also opened my eyes to just how profitable this industry is. There are literally MILLIONS of dollars to be made through the use of SEO and SEM tools. Whether you are an actual SEO company or just a company that wants to learn more about the world of SEO, this would truly be beneficial. It’s a great place to get your foot in the door and meet other people who are trying to make it big; just like you.

Overall, the conference was a success. And while there were a few other content companies in attendance, it’s pretty apparent that we’ve got an edge over our competitors. When it comes to quality, price, and convenience you can rest assured that we do it better than anyone else out there. We appreciate your business, and will continue to do all that we can to help you and your clients stand out from the competition with high-quality SEO articles!

Have a Happy Thanksgiving!

Sincerely,
Matt

Welcome to the BKA blog!

Hello World!

I love that this is the standard WordPress title for the first post of every new site created.  Trust me, we’ve created quite a few.  It feels fitting, seeing that here at buykeywordarticles.com we do business with people and companies from all over the globe.  And while people may come from all different kinds of cultures and backgrounds, one thing seems to always be the same:  They all use original web content for their SEO, affiliate marketing, and blogging efforts.

That’s where we come in.

Since this is my first post, I’ll try to keep it brief and unbiased…. nahhh I’m biased.  This is where I get to brag a little bit.  I firmly believe we are the best content company on the internet!  Hands down!  And here’s why:  Nowhere else will you find a content company that builds teams and molds writing styles and guidelines to fit the client or project at hand.  Almost every single other content company out there will just open up their projects to any and everyone who wants to take a crack at writing content. These companies are essentially “brokers” for internet freelance writers that may or may not have any understanding of search engine optimization or the key ingredients of an SEO article.  We, on the other hand, personally hire and train all of our SEO writers to ensure that quality and guidelines are always met.  We manage teams and we have a level of consistency and reliability that is hard to find anywhere else.  Have a deadline on large volumes of orders?  No problem.

Alright, enough bragging.  The last thing I want to mention on this first blog post is a little about what this page is all about.  Here in the blogging section I’ll be periodically giving tips, suggestions, and advice on how to structure, write, and optimize SEO articles.  On top of that, I’ll be giving advice on how to use these articles for maximum benefit.  We’ve been in the content industry for over 3 years and have learned the ins and outs of effective article writing.  Web content really is the engine that drives internet marketing.  It may not be the most exciting facet of the SEO process, but it is definitely one of the most important.  I’m here to help you know how to make it start working for you.

Feel free to comment right on the blog or send us a note on the contact page if you ever have questions. We look forward to getting to know you. Good luck in all of your internet marketing efforts!

-Matt